LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, major 후후티비 competitors, and niche players serving as key industry players. As media consumption habits shift, rival